Testing Immediate Edge method to boost email sign ups

October 2, 2007 11:20 pm Published by

One of the things I’m trying from Immediate Edge is a method that is supposed to boost email sign ups. I’m testing the method (I won’t reveal what it is – you should have joined Immediate Edge) on a website that for me is part fun and part SEO/internet marketing test bed with a miserable sign up rate of just 1 percent.

In fact the code as provided by Immediate Edge didn’t work, so I wrote some code to achieve the same thing at the weekend and finished off this afternoon. I’m split testing this method with what I had before and the early results are interesting; every sign up since I made the code live are from this method.

Once I have some worthwhile data I’ll post the results.

Update: October 4th

I messed it up to start with and so reset my stats yesterday. Initial results from less than 24 hours are:

Immediate Edge method: 4.3%

Without Edge method: 2.4%

Aweber generated form: 1.5% (as used previously, 1% long term)

The 3 different forms are being rotated evenly and it is very early days, however the Immediate Edge method has taken the lead – it’ll be interesting to return to this after more significant numbers.

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2 Comments

  • david says:
    October 8, 2007 at 16:31

    OK, I’ve had the split test running for a few days now and the results are now as follows:

    Immediate Edge method: 3.7%

    Without Edge method: 1.5%

    Aweber generated form: 1.0% (bang on its long term average)

    I’ve now switched off the Aweber form (maybe I never tested the Aweber generated form against my own, which looks like it was a mistake) and will move to a new split test as soon as I get a bit of time.

  • david says:
    October 12, 2007 at 11:29

    I’ve been testing a new split test using the Edge method with a slight refinement also from Immediate Edge. The results are unbelievable compared with my long term rate of 1%:

    Immediate Edge method: 4.4%
    Immediate Edge + refinement: 4.9%

    Now my list is really starting to grow – it’s more than 4 times the number of signups!