Search Engine Marketing 101 – Lesson 0

In this Search Engine Marketing 101 I’ll be writing a series of articles walking you through the steps to help you get your own site to rank well in the search engines.

I once read an articles in the Chartered Institute of Marketing’s magazine in which the author said something about website marketing which was along the lines of ‘once you’ve launched your website  make sure it ranks well in the search engines”.

Well sure, but it’s easy enough to design a website with a little know how, or have it designed for you, but do you know how to make sure it ranks well? Because, believe it or not, the site design is the easy bit. The bit that will take months is to get it on the first page of Google and to do that you need to know what you are doing and you need to be really committed.

And really the approach to getting a website to rank well is no different to any other type of marketing, and basically consists of the following steps:

1. Do the research
2. Decide objectives
3. Decide what needs to be done to meet those objectives
4. Do it
5. Measure progress and decide appropriate actions
6. Repeat

Now that doesn’t sound too hard does it? What I’ll do in the rest of the series is break down those steps and look at what to do in detail to get your site to rank well.

Categorised in: internet marketing

This post was written by David