Google’s Matt Cutts tells webmasters what to expect in the coming months from the Webspam team

May 14, 2013 6:30 pm Published by
In the video above Matt Cutt’s briefly outlines what to expect from Google over the forthcoming few months including the highly anticipated (and dreaded) Penguin update. Cutt’s team is responsible for ensuring websites rank in Google on their own merits and penalise sites that are seen to manipulate the rankings in their favour.

These include SEO link building which until last year was the single most effective method of getting pages to rank higher in Google and decimated the SEO industry overnight when they rolled out Penguin 1.0 in April 2012.

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This post was written by David