First impressions of Traffic Secrets 2.0

As I said in my previous post, I’ve arrived back in Barcelona. That means it’s time to get back to some work and the good news is that Traffic Secrets 2.0 has landed on my desk.

I haven’t taken a look at the content in any details yet, I’ve flipped through the book that comes with the 12 CDs, but it does look pretty comprehensive and covers social strategy as well as the usual search engine traffic, which is all good. The book appears to be a transcription of the material on the CDs, which yields some interesting results – “face book”, rather than “Facebook” for example and my favourite is “twirl” in one sentence and “twurl” in the next. Not big complaints but could be confusing if you follow the course from the book and are unfamiliar with the terms.

One of the downsides that I see is the size of the box that contains the course – it won’t fit on my bookshelf. To be honest, I’d much rather have been able to access the materials online rather than have my office cluttered with it, but I guess by shipping a physical product the perceived value is higher and John Reese can make more $$$.

I do have a couple of complaints about customer service though. As shipping was delayed I had to change the delivery address, which I eventually managed to confirm after several emails and a support ticket went unanswered. Eventually I had to contact John Reese through Twitter to get a response. And even though the new delivery address was confirmed, FedEx still tried to deliver to my home address, with me on holiday for the whole of August. When FedEx failed to deliver they did at least phone me and so I had it delivered to my holiday address.

Another problem with the order concerns the tracking cookie. I ordered through Ed Dale’s link as he was offering his course of buying and selling websites. Before ordering I cleaned out the tracking cookie as I’d taken a look at several offers, but when I finally clicked Ed’s link the cookie didn’t register.

Despite being assured that this as in hand by Customer service, it wasn’t credited to Ed Dale, so I don’t get his course. I’m still trying to sort this, so hopefully will do soon. Customer service is an important element of the tactical marketing mix and my experience of Traffic Secrets 2.0 in this respect has left me underwhelmed.

Anyway, I’ve got a ton of stuff to do before I get stuck into TS 2.0, but will write something once I’m actually doing something with it other than use it as a giant paperweight.

Categorised in: internet marketing

This post was written by David