89% of UK consumers think the EU cookie law is a positive step, but is it? [Econsultancy]

According to a blog post at Econsultancy the majority of the public thinks that the new Cookie Law, which comes into force later this month, is a positive move.The reports says:

89% of UK consumers think that the EU cookie law is a positive step, though 75% had not heard of the e-Privacy Directive before they were surveyed.

However, the concludes that most consumers have nothing to fear from cookies and note that on the whole they are a good thing; that analytics are nothing to worry about – and can actually be used to improve the user experience – but while advertising cookies and retargetting cookies may be objectionable there are easy ways to block them anywway.

Read “89% of UK consumers think the EU cookie law is a positive step, but is it?” at Econsultancy