The lack of internet marketing tools in Spanish is an opportunity

Back in February 2010 I spent a weekend in Valencia to meet up with Graham Hunt and Dom Goucher, two fellow Brits living in Spain who I’d met at Ed Dale’s “Coming Come” conference in Manchester the previous November.

The weekend was partially social (Arctic Monkeys gave a free gig) but partially about brainstorming some new business ideas, especially since we were lucky enough to join Ed’s mentoring program for a year.

When brainstorming some ideas for a new business we struck upon the idea of promoting Market Samurai to Spanish internet marketers, and soon set up a website with information about find profitable niches – Market Samurai España.

While the version of Market Samurai you download is still in English, Graham put some videos together in Spanish to explain how to use it to Spanish speaking internet marketers.

The interesting thing about this process was finding out how to go about SEO in Spanish. If you’ve ever followed the 30 Day Challenge (or The Challenge, as it’s now branded) you’ll know about the “symphony of four parts” and while that is directly applicable to the Spanish speaking market we did find a particular problem with link building.

There are thousands of article directories, web 2.0 properties and blog networks to post content in English. However, the opportunities to do the same in Spanish are far smaller, the tools to enable easy backlinks just don’t exist.

The preferred keyword tool of many internet marketers is Market Samurai, which is only available in English, although it can target any linguistic/geographic market. There don’t seem to be any keyword tools (or herramientas de palabras clave in Spanish) actually in Spanish, which is where our website helps out, and it has been relatively successful in doing so.

By working on this website we aim to have the best information on finding profitable keywords – palabras claves – in Spanish despite none of us being a native Spanish speaker and from there see what other tools can be applied to the Spanish market place.

Categorised in: internet marketing

This post was written by David