Ten top tips on what marketers can do to prepare for the EU Cookie Directive [UTalkMarketing]

While the new EU Cookie Law will come into force on May26th after a year’s grace designed to give website owners time to take steps towards compliance, it is unlikely that there will be any forceful action to begin with.

The Information Commissioner’s Office states that they will try and resolve things informally to begin with at least, and that there report on what companies can do to comply even states that full compliance may not be necessary anyway. UTalkMarketing gives 10 top tips for compliance and notes in one of these that:

[Y]ou probably don’t want to do more than the very minimum according to interpretation of the regulator’s own words. For example, take a look at page 16 of the Information Commissioner’s guidance published December last year which suggests that strict ‘opt-in’ is NOT necessarily required provided you ‘prominently’ display the relevant cookie information and choices to the user

Read “Ten top tips on what marketers can do to prepare for the EU Cookie Directive” at UTalkMarketing

However, not going for full compliance doesn’t mean zero compliance and at the very least companies would be advised to undertake a cookie audit and update their privacy policy. For more information on how I can help you with your cookie audit please get in contact, either by calling or using the contact form.

Categorised in: internet marketing

This post was written by David