Photo by Dan Spisak

Depending on the niche you’re in and how much money you have available for promotion, chances are that at some point you’ve come across the Yahoo Directory.

While in the good ol’ days of internet marketing it used to be free, most websites are required to pay an annual fee to be considered these days. Pay your $299, submit your site and wait for a few days to see if it’s accepted or not. If it is a quality site then you’ll have no problem with this. This is what Yahoo says:

With Yahoo! Directory Submit, your request to be listed in the Directory will be reviewed and the Yahoo! editorial team will respond to you within 7 business days, for a review fee of only $299 ($600 for adult sites). If your listing is accepted into the Directory, there will be a $299 recurring annual fee in subsequent years…

I don’t know how effective from an SEO point of view the link is from Yahoo these days, but for a site with good potential it is something I do for my main sites. However, notice they say that you’ll be charged $299 each year? Well, it isn’t true. If you fail to pay they don’t remove you from the directory.

So here’s what you do. You make sure your site has great content, looks good and is easy to navigate. Add a privacy policy, content and all those other things you know you should do. Pay $299 for the review and wait a few days – if you don’t get in, put things right within a week and re-submit.

Next year – cancel the payment and you’ll still remain in the directory.

Posted via web from davidleigh’s posterous