How to optimise for conversion

A good primer on why you should test everything. Just because it may be good practice to do X, doesn’t mean it will work on your site and the only way to find out is through a split test. Although the author doesn’t mention it, take a read of The Lean Startup to go into the reasons for testing and how to make sure you are looking at the right metrics.

Source: Yoast

Categorised in: internet marketing

This post was written by David