Tweet One of the problems with “marketing”, and the reason for so many definitions is that different people mean different things by it. The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”, which being an offline marketer in my previous life I agree with. [...]

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Tweet Although I’ve never been to the System Seminar I have been meaning to for a few years, but feel pretty disinclined these days as it would mean a flight to London and all the security hassle that involves followed by a flight to Chicago and all the security and immigration hassle there too. In [...]

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Tweet When I left my job and left England I didn’t really know what I was going to do next, but I did have a website that I played with and I toyed with the idea about starting an internet business, but didn’t really know how to go about it. The last salary cheque I [...]

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