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Many days I drive past an industrial site for Puratos, but for a long time wondered what it was they actually do.

Their tagline – “Reliable partners in innovation” – gives little away but I guessed at a consultancy or something similar, despite the site looking industrial rather than swanky offices. Also, the [...]

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Yoast has published a comprehensive primer on optimising conversion rate on a website, which is something too few people bother to do. It covers planning, tools and challenges faced when trying to optimise your site to increase sales.

Source: Yoast

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There has been an outcry in the last couple of weeks by internet marketers complaining about the new tabs in GMail, which means that bulk emails now end up in the Promotions tab rather than the Inbox.

Deliverability has reportedly dropped a couple of percentage points [...]

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